You wouldn’t start off a conversation with someone you just met by telling them how awesome you are, how many thousands of dollars your business makes, how you can help them make mega-bucks, too, just say the word.
At least I hope those aren’t the first words out of your mouth.
Hyperbole doesn’t work
Especially when you know little to nothing about the other individual or their business. A cursory scan of a profile or website isn’t enough to understand what their needs or wants may be. Or if you might be the ideal solution for them to consider.
Yet, somehow, on LinkedIn, many consider it the fast-track to success.[Read more…] about LinkedIn Marketing Gone Wrong and What to Do Instead