UPDATE: Post updated July 29, 2021. This episode originally aired Aug 14, 2020.
We’re talking about how to write effective follow up emails that turn subscribers into customers on today’s Fast Action Fridays.
My guest is Charlene Burke, a research and copywriting expert. In the past, she often most identified with her high-level research and professional facilitation skills. Over time the corporate business climate changed, as did her preference for the type of work she preferred pursuing.
She recently choose to pivot her strategies yet again to better align her solopreneur business with the copywriting formats she most enjoyed doing. The result was a growing revenue stream plus less stress and struggle.
In today’s interview, Charlene provides insight into her journey, along with valuable email copywriting tips that you can implement to help turn more of your own email subscribers into paying customers and clients.
Click the image to watch our interview
More about Charlene
She’s is founder of Search by Burke and calls herself an Information Professional. She offers research, writing, and professional facilitation services. Since 2008, she has been working with small business owners, organizational development leaders, online business owners, trainers and consultants to find, and make sense of, the data and information they need to create products, attract their ideal customer, and ensure their students and clients implement what they have learned.
She’s a writer. Often her clients don’t have the time to write content, or quite frankly, don’t write well, so she will write content from the research she’s done. It’s often in the form of articles, eBooks, small reports, buyers guides, and blog posts. Her clients have used this content as lead magnets, give aways, in annual reports, in State of the Industry presentations, and on their website.
She’s a productivity and accountability expert. Because she is really good at helping people “Get Things Done,” and stay on track with what’s important, she has created a Get It Done program specifically for the individual who is practicing their procrastination skills.
She has a background in marketing and engineering, is serious about business and working with clients, and thinks life is better when injected with humor throughout the day.
You can check out Charlene’s previous Fast Action Fridays interview focusing on productivity here.
Fun and Unusual facts about Charlene:
- Competitive pool player, plays both 8 ball and 9 ball
- Usually has three to four novels being read at any given time
- Competed in a 9 ball Shoot Out in Las Vegas in 2018
- Avid Sci-Fi fan … books, tv, movies
- Thinks Star Trek Voyager is the best one ever
- Believes that Superman is better than the Knight in Shining Armor because he can keep up with Wonder Woman
Get the Resources
Charlene has terrific set of 10 templates for email follow up. Get them here. Do it soon because you can get them for a whooping 75 percent off with this coupon code: EMAILROCKS
Even full price, the templates will save you hours of wondering just how to word those follow up emails you send to subscribers who just opted in to your first … or latest … freebie. Edited each template to fit your business needs exactly, no matter what type of business you’re in. In addition to the templates, Charlene has also included fully-written out examples of each template to help you better see how to tweak the wording so it speaks directly to your targeted market.
Other ways to connect with Charlene:
Her website: https://searchbyburke.com
LinkedIn: https://www.linkedin.com/in/CharleneBurke
On Fiverr: https://www.fiverr.com/searchmarketpro
Your Turn
How well is your email marketing going these days? Is your open rate on the rise, with lots of clicks and sales? Or are you struggling to build a list of subscribers eager to read the next one you send?
If you want to chat, schedule a meeting with me here.
Please share in the comments below or in the Rocking Your Path Community on Facebook.
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Check out the Fast Action Fridays guest info submission form here.