You’ve worked hard to get where you are. You’ve developed many bankable skills. You have dreams of serving a wide variety of clients and building a profitable small business.
But you’re stumped when it comes to defining a single niche … or even two … for yourself.
Which skills do you leave out … or lump together? How do you position yourself when so many freelancers offer the exact same skills? Deciding can be downright intimidating.
How do you find that Golden Egg out of the many possibilities that position YOU best?
That was the problem posted a while back in a Facebook group. The member was a freelancer trying grow a virtual assistant (VA) business. Here’s an excerpt from her post:
… as a freelancer how do you niche down transcription, proofreading, data entry, and phone calls, and Microsoft Office? Looking for a way to define a niche for myself so that I know what to offer rather than not knowing.
I love helping someone like this figure things out, especially when it was obvious from her post that she at least understood trying to be everything for everybody wasn’t a good marketing strategy.[Read more…] about How to Narrow a Niche When You Have Many Skills and Interests